
The Salvation Army has opened a new social supermarket in Nelson, transforming its former office into a shop-like space designed to give families greater choice, dignity and support when putting food on the table.
The initiative marks a move away from pre-packed food parcels towards a choice model, where individuals and families select the items that best suit their needs.
Food security coordinator Julz Windley says the project has been carefully planned.
“It has been in the works for a while, but we wanted to take our time to get it right.”
Under the previous system, staff packed boxes based on what they believed a family might need, but that has gradually shifted to a more collaborative approach.
“What we used to do was pack what we thought people would want for a family, no buy in from the client. Then we brought in the choice model, where we still pack [the food] but there's a bit more of a conversation about what you’ve got at home in your pantry.
“Now we’re going to do an assessment, have a conversation about what you’ve got at home, what sort of things you like to eat and talk about putting some meals together, before coming through the supermarket and choosing for yourself.”
The new social supermarket reflects a grocery store. Shoppers can bring their own bags and select shelves fruit and vegetables, meat, dairy, tinned and other non-perishable goods.
It is an emergency, appointment-based service. People meet with a well-being worker before and after shopping, ensuring they are connected to wider support if needed. Their financial mentor and navigator is also offered as part of what staff describe as a holistic, wrap-around service.
Community ministries manager Tor Kiore says the philosophy extends beyond providing food.
“It’s that whole concept of give somebody a fishing rod, not a fish – and that’s what the social supermarket is really all about, is actually giving people the skills to actually make really wise choices for their family.”
“It’s the dignity of actually choosing the food for your family,” adds Julz. “But it’s also talking about education and that actually preparing a meal starts way before you get to your stove.”
Much of the supermarket’s stock is donated and staff would welcome more donations of meat and fresh produce as the demand for food support continues to increase.
“It’s not going away. We see the working poor, who have two incomes, rent/mortgage, insurance and the rates, but food is the one thing that seems to fall over… so often the parents aren’t eating so their kids can,” says Tor.
They say, anyone who needs help should feel able to reach out.
“Anyone can access it. I think sometimes people go, ‘Oh, well, that's not for me’. Well, actually, if you need food and you’re struggling, we are here to help and support you,” Tor adds.
Those wishing to donate food, particularly meat or fresh produce, can contact The Salvation Army at 548 4807 or email nelsontasmanbay.corps@salvationarmy.org.nz